Meghan Markle has had a challenging few months, but it seems like things might be turning around for the Duchess of Sussex.
There has been growing speculation that Meghan will soon make her return to Instagram and relaunch her beloved blog, The Tig. One PR expert even suggested that Meghan could surpass her sister-in-law, Kate Middleton, in terms of popularity. A recent survey showed Kate and her husband, Prince William, leading the way in public favor.
However, PR expert Mayah Riaz believes this dynamic will soon shift. In an exclusive interview with The Mirror, she stated, “It’s no doubt when Meghan re-joins Instagram she will overtake Kate in terms of popularity.”
She also pointed out that “Kate’s Instagram is curated with huge precision. There are things which Kate isn’t able to post.”
Mayah highlighted that it’s probable Kate has staff managing her social media on her behalf. The PR expert noted, “Therefore, it paints a picture perfect life which the Royal Family are keen to portray.”
Meghan, who stepped down from the Royal Family three years ago and relocated to America with her husband, Prince Harry, now has more freedom. Mayah mentioned that this will allow Meghan to “post what she wishes.”
“She won’t have to run it by anyone for approval before posting it,” Mayah clarified. Discussing what we might see on Meghan’s Instagram, she added, “We can see all aspects of Meghan and her family life.”
Mayah suggested that Meghan is likely to attract widespread media attention with her Instagram account. She shared, “We don’t often see Kate’s Instagram posts making headlines. However, Meghan’s life on Instagram will lead to headlines. We can also expect to hear news of projects announced first on her Instagram.”
Recently, Meghan and Harry were seen enjoying Beyoncé’s concert in California. Mayah commented, “We have seen footage of Meghan dancing at Beyoncé’s concert as well as public displays of affection with Harry. We would never see Kate and William like this.”
She further emphasized, “This is why there will be a day and night difference between Meghan and Kate’s Instagram. Let’s not forget, people who love to hate Meghan will bizarrely still follow Meghan’s Instagram.”
However, she also cautioned that Meghan might face online trolling. “We are more likely to believe that Meghan herself will be posting on her Instagram. This will lead to an explosion of followers very quickly when it’s confirmed that @meghan is her account.”
She added, “Along with the explosion of following, I fear that a lot of it will be trolling. We have seen the amount of hate directed her way on Twitter (X), and sadly, I think that will follow on Instagram too.”